With its mass-market appeal we’re looking for a compelling PR and Marketing campaign that will maximise awareness of the game for consumers both on the run up to, and after, launch.
There are no absolute requirements on the channels and methods used for this campaign, but it is expected to include at least some of the following elements:
• Gaming websites
• Social networking sites
• Blogs / Microblogs
• Newsgroups
• Print media
• Viral elements.
For the chosen campaign, Our client Games Studios will then supply additional resources as reasonably required, such as screenshots, trailer videos, concept art etc.
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